Whether inspired by the new spring or winter collection, or you are planning to launch a new clothing line, creating a promotional video can come with many challenges. A promo video is the best way to attract customers, which is why you need to be thorough with your video selection.
Promo videos have been a success quotient for many businesses. The following statistics prove this:
- According to 78% of marketers, videos helped them find new clients.
- 66% of consumers watch videos on their phones.
- 70% of respondents say that video is the most effective way of keeping companies in their minds.
This article will discuss how high-quality promo video content will help a fashion business stand out.
Unique and Breathtaking Ideas for Fashion Promo Videos
1.Music-centred Videos
These music-centre videos have been a significant part of fashion and clothing brands. With excellent cinematography, using a video trimmer, clothing is highlighted using music that evokes the right emotions of the brand. The goal here is to be exceptional with video production and post-production. If you are looking for the right example, then Black – Clothing Promotional Video is perfect for getting started.
2.Experimental Videos
To stand out in the competitive fashion world, you need to develop creative and unique fashion videos. One of the biggest challenges video marketers face is creating an attention-grabbing video to keep the viewers engaged from start to end. For this, you need to create a storyline that doesn’t defeat the purpose of your clothing promotion. Dior is known to make imaginary reflections, and when it comes to experiments, the brand tops the charts. The Autumn-Winter Haute Couture video is an excellent example to be inspired by when creating a fantastic video.
3.Luxury-based Videos
Fashion is for all! And this is a belief many businesses follow. Thus, you need to create a promo video to attract people who live an entirely out of the ordinary lifestyle. In simple words, create videos based on luxury, where you show a ballroom dance, a high-class yacht party, a gala, or even a red carpet event.
4.Gym-driven Promo Videos
Activewear has become more popular in the past few years, which is why you can never go wrong with a gym video. Especially for the fashion industry, a body worshipping video is perfect for shooting a promo to engage your viewers
5.Lookbook Videos
Though lookbooks are an entirely new way to create a fashion video, you can also leverage this in the promotional video category. Lookbook displays the clothing that the company will release in their next or upcoming season. Scarlet has created an outstanding experimental lookbook with perfect after-effects and music combinations.
6.Adventure Video
Another thing that will attract your viewers is an adventurous video. If you are promoting casual wear or activewear, then you can use an adventurous atmosphere to display your fashion, brand, and message all at once. Burnt Clothing Promo Video Thunder Bay is a perfect example. Moreover, this idea will surely help you brainstorm ideas for your breathtaking fashion promo adventure videos.
7.Slideshow Promo Videos
Another great way to launch a new clothing line or showcase upcoming fashion apparel to your audience can be achieved through a slideshow. With right after effects and video editing tools, you can create cut-shots of the clothes and add attention-grabbing background music to amplify visual effects. Moreover, you can use any online editor or video trimmer to add the right after-effects in the slideshow, just as shown below.
Tips for creating fashion promo videos
Video pre-production
- Define the concept: Focus on the fashion concept, the clothing you’re offering, and why you promote it. Consider the target consumer and what wardrobe pain issue you’re addressing. This is the moment to incorporate keywords and important themes that may draw in viewers. Any significant points you want viewers to grasp from the video should be included in your script.
- Create a storyline: After you’ve framed the promo, you may start a storyboard so that the rest of the video team can follow along with its vision. Visual graphics or title cards are frequently used throughout the storyboarding process for promotional videos.
Video production
- Location: Now that you’ve written the screenplay and produced the storyboard, it’s time to put your video promotion together. Promotional films are shot on-site, whether at the store, office, or event. The promotion’s objectives will determine the shooting site.
- Narrate a story with text: The option to add text to your video is one of the most underappreciated features of fashion event-advertising videos. Many people view videos without sound, apparently, especially on their phones. Text is a terrific approach to guarantee that you can still communicate your message even if you don’t have audio.
- Add engaging CTAs: A video’s call-to-action is an essential component. The CTA is determined by the action you want your viewers to take. If you want more people to attend your webinar, for example, the perfect CTA at the end of the video should urge viewers to sign up.
Video post-production
- Edit the video: After you’ve shot all the footage you’ll need for your fashion promotional video, you can go on to the post-production step. This final step involves editing and putting the finished product together for the public to see. Make sure you have visual graphics that emphasise critical elements as you edit. To make an appealing video, you’ll need to employ the correct video editing tools, such as a video trimmer and after-effects.
- Trimming the content: This is not a one-pass operation. The editor usually makes a preliminary or rough cut to ensure the content stays visually attractive. After that, further modifications using a video trimmer cut the video and audio to relevant length until reaching the final version.
- Adding visual effects: Artists and engineers then design the computer-generated visual effects, allowing filmmakers to produce effects like morphing a model or a dramatic explosion that isn’t always possible (or too expensive) in real life. Scenes may be shot in front of a green screen during production, and in this step, the green screen is replaced by backgrounds and other effects.
Final words
Remember, you need to experiment when creating and targeting video content for a unique and breathtaking fashion promo video. Monotonous content will only bore your audience. To make a mark, you need to develop ideas that attract. Moreover, you need to create share-worthy videos. The above concepts are a great way to outshine competitors in a fiercely competitive industry – fashion.
